Episode 6: How to Build a Winning Website & Sales Funnel with Vicky Etherington

Does Your Website Actually Work for Your Business?

In the world of online business, having a website and a solid sales funnel is essential for success. But where do you start? In this episode of This Mum Loves Tech, I sat down with Vicky Etherington, The Website Mentor, to talk all things websites, sales funnels, and the must-have tech tools to grow your online business.

From her unexpected journey into web design to teaching entrepreneurs how to build client-winning websites, Vicky shares invaluable insights on why a website alone isn’t enough—you need a funnel to guide potential clients towards working with you.

Meet Vicky Etherington: From Conservation to Websites

Vicky never set out to be a web designer. Her journey started in the early 2000s when she co-founded a conservation organisation. The problem? Their website was expensive to maintain, and every update drained vital funds. Determined to take control, she taught herself web design.

Fast forward to today, and Vicky runs Rock That Website*, a programme helping entrepreneurs build their own websites, giving them the power to update it themselves wherever they need to.

Why a Website Alone Isn’t Enough

Many new business owners believe that once they have a website, the clients will come. But as Vicky explains, a website is just the beginning.

To truly attract and convert visitors, you need a sales funnel—a series of steps that guide potential clients from discovering you to working with you.

A simple sales funnel could be:
1. A social media post → leading to
2. A landing page with a free resource → where they opt-in and
3. An email sequence that nurtures them into becoming a client.

Breaking Down Sales Funnels: What Are They and Why Do You Need One?

If the term “sales funnel” sounds intimidating, don’t worry! As Vicky puts it, a funnel is just a structured way to move people from awareness to action.

Think about it like this:

• You meet someone at a networking event (social media post).
• You exchange business cards (free lead magnet).
• You follow up via email (email nurture sequence).
• You book a call and make the sale.

Key Takeaway: You don’t need expensive tech to create a funnel! Tools like MailerLite (free up to 1,000 subscribers) make it simple to get started.

Vicky’s Top 3 Must-Have Tech Tools for Websites & Funnels

As someone who has built websites and funnels for over 20 years, Vicky has tested a LOT of tools. Here are her top 3 recommendations:

1. Divi (for Website Design)

• A drag-and-drop WordPress theme that makes designing websites easy.
• Vicky uses Divi exclusively because it simplifies the process for her students.

Find out more about Divi here*

2. ThriveCart (for Selling Products & Services)

• A one-time payment checkout platform (no monthly fees!).
• Allows you to sell workshops, memberships, courses, and digital products with ease.
• Automates order confirmation emails and integrates seamlessly with MailerLite.
• Vicky saw a 300% increase in monthly income after switching to ThriveCart!

Find out more about ThirveCart here*

3. ConvertBox (for Lead Generation)

• A smart pop-up tool that shows personalised offers based on visitor behaviour.
• Perfect for running promos and growing your email list.

Websites & Funnels Made Simple

If you’ve been overthinking your website or putting off setting up a sales funnel, now’s the time to start. A website without a funnel is just an online brochure. A funnel turns visitors into paying clients!

If you’d like to dive deeper into this topic, Vicky’s full workshop on sales funnels is available inside the This Mum Loves Tech Membership.

Find out more and join the Membership Here