Episode 15: Creating an Email Strategy on Your Terms – Sarah-Jane’s Journey to Email Marketing Her Way

How to Make Email Marketing Work on Your Terms

Email marketing can feel overwhelming, especially when it’s filled with pressure to “do it the right way” or to sound like someone else. But what if it didn’t have to be that way? What if your emails could feel more like an honest conversation than a sales pitch?

That’s exactly what Sarah-Jane Adams discovered.

In this episode of This Mum Loves Tech, I chat with Sarah-Jane, branding strategist, author of Bringing Human Back, and the founder of sarah-jane.uk about how she went from resisting email marketing to finding her voice, her confidence, and a strategy that feels genuinely good.

“I used to think email marketing was really salesy and not my style. But then I realised I could do it in a way that felt aligned with me and that changed everything.” – Sarah-Jane Adams

Finding Her Voice in Email Marketing

Like many small business owners, Sarah-Jane knew she should be using email marketing, but every time she sat down to write, it felt forced. Too templated. Too impersonal. Too much like someone else’s strategy.

When she joined the Launch Your Lead Magnet Using MailerLite course, something shifted. The step-by-step support helped her build her confidence, but more importantly, it gave her the space to do things her way. The way that aligned with her brand and her values.

That’s when the magic started to happen.

From Avoiding Email to Sending with Confidence

Inside the course, Sarah-Jane finally set up her lead magnet, connected MailerLite, and started building her list intentionally. But it wasn’t just the tech setup, it was the mindset shift that changed the game.

She realised she didn’t need to follow someone else’s blueprint. Her emails could sound like her. They could serve her audience and reflect her voice, without losing the human touch.

This is the approach I champion in my course, and seeing it work so powerfully for Sarah-Jane just proves how transformational it can be.

Creating a Lead Magnet That Feels Aligned

As part of the course, Sarah-Jane created a new lead magnet that truly reflected her audience’s needs. No more guesswork—just a practical resource that added value and led naturally into her offers.

And now? Email is central to her marketing strategy.

She’s building a thriving list of aligned subscribers. She’s communicating with confidence. And she’s launching her Bringing Human Back book as a powerful 16-week programme with email as her core communication tool.

Want to Start Your Email List Too?

If Sarah-Jane’s story resonates with you, if you’re sitting there thinking “I’ll want to have control over how I communicate with people”, then this is your sign.

Ignite Your Email List is now open!

This isn’t just another online course. It’s 6 modules of guided support where I walk you through:

• Setting up your MailerLite account the right way
• Creating a lead magnet that people actually want
• Automating your welcome sequence
• Building a simple funnel that grows your list and builds trust

We start on 3rd November, and places are limited to just 20 people. This keeps the group intimate, supportive, and full of space to ask all your questions.

✨ Sign up now to get started