Episode 15: Creating an Email Strategy on Your Terms – Sarah-Jane’s Journey to Email Marketing Her Way

How to Make Email Marketing Work on Your Terms

Email marketing can feel overwhelming, especially when it’s filled with pressure to “do it the right way” or to sound like someone else. But what if it didn’t have to be that way? What if your emails could feel more like an honest conversation than a sales pitch?

That’s exactly what Sarah-Jane Adams discovered.

In this episode of This Mum Loves Tech, I chat with Sarah-Jane, branding strategist, author of Bringing Human Back, and the founder of sarah-jane.uk about how she went from resisting email marketing to finding her voice, her confidence, and a strategy that feels genuinely good.

“I used to think email marketing was really salesy and not my style. But then I realised I could do it in a way that felt aligned with me and that changed everything.” – Sarah-Jane Adams

Finding Her Voice in Email Marketing

Like many small business owners, Sarah-Jane knew she should be using email marketing, but every time she sat down to write, it felt forced. Too templated. Too impersonal. Too much like someone else’s strategy.

When she joined the Launch Your Lead Magnet Using MailerLite course, something shifted. The step-by-step support helped her build her confidence, but more importantly, it gave her the space to do things her way. The way that aligned with her brand and her values.

That’s when the magic started to happen.

From Avoiding Email to Sending with Confidence

Inside the course, Sarah-Jane finally set up her lead magnet, connected MailerLite, and started building her list intentionally. But it wasn’t just the tech setup, it was the mindset shift that changed the game.

She realised she didn’t need to follow someone else’s blueprint. Her emails could sound like her. They could serve her audience and reflect her voice, without losing the human touch.

This is the approach I champion in my course, and seeing it work so powerfully for Sarah-Jane just proves how transformational it can be.

Creating a Lead Magnet That Feels Aligned

As part of the course, Sarah-Jane created a new lead magnet that truly reflected her audience’s needs. No more guesswork—just a practical resource that added value and led naturally into her offers.

And now? Email is central to her marketing strategy.

She’s building a thriving list of aligned subscribers. She’s communicating with confidence. And she’s launching her Bringing Human Back book as a powerful 16-week programme with email as her core communication tool.

Bringing Human Back: Sarah-Jane’s New Online Programme

Following the success of her book, Sarah-Jane is launching Bringing Human Back as a 16-week interactive online programme, starting 30th April. This isn’t just about branding—it’s about building a business that reflects who you are.

Here’s what you need to know:

• 10 spaces available

• Weekly live mentoring and Q&A sessions

• Launch price: £650 (or 4x £184 payments)

• Programme runs 30 April – 19 August

• Access recordings for 12 months

👉 Find out more and join the programme here 

Ready to Launch Your Own Lead Magnet?

If you’ve been putting off email marketing because it feels icky or confusing, Launch Your Lead Magnet Using MailerLite could be your turning point too.

It’s the exact course Sarah-Jane used to build a strategy that feels natural—and now you can join the waitlist and be the first to know when doors reopen.

Find out more and join the Course Waitlist Here