Episode 45: Instagram Marketing – Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson

It was such a lovely to have Laura Gooderson on the podcast this week. Laura is an Instagram specialist and the founder of LG Insightful Brands, and she has a way of making social media feel intentional rather than exhausting.

We’ve been working together for a while now, and I can personally vouch for her methods, since joining Laura’s Inner Circle membership and following her strategy, I have actually doubled my Instagram following in just 6 months!

Moving from “Spaghetti Marketing” to a Strategic Cycle

One of the biggest things I learnt form our conversation is that consistency alone isn’t enough if you don’t have a plan. Laura explains that many small business owners suffer from “burnout” because they are throwing spaghetti at the wall, posting randomly and hoping something sticks.

Instead, Laura teaches a three-part success cycle for Instagram:

1. Growth: Content specifically designed to be found by new people.
2. Trust: Nurturing the followers you already have so they see you as the expert.
3. Conversion: Knowing how to transition those followers into paying clients.

The Reality of “The Juggle”

Laura is incredibly honest about what it’s like to run two businesses, LG Insightful Brands and her first business, First Treasures, while managing a busy family life. We chatted about the reality of the “motherhood juggle,” from working at 5:00 AM before the kids wake up to navigating childcare during school holidays. Her advice? Be kind to yourself and build a strategy that fits into your actual life, not an idealised version of it.

Why Niching Down with Your Instagram Content is a Growth Hack

Laura reminds us that trying to appeal to everyone usually ends up appealing to no one. By identifying your “easiest wins”, the clients you love working with and who are most profitable, you can make your Instagram wording much more intentional. When you know exactly who you are talking to, the content starts to write itself.

Laura’s Favourite Tech Tools

I couldn’t have Laura on the podcast without talking tech! Laura shared some of her favourite tools that keep her business ticking:

• Canva: Her absolute go-to for all creative and brand work.
• Funnel Sketches: A new platform she’s using to bring her website and membership under one roof to simplify her admin.
• MailerLite: Her top recommendation for simple, effective email marketing.

Want to Know How to Convert Followers to Clients on Instagram?

Laura will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership called “From Scroll to Follow: How to Attract the Right People With Planned Content”. It’s happening on Thursday, 12th March at 1 pm, and she’ll be showing us exactly how to create content that attracts the right people and connects your posts to your offers without feeling “pushy”.

If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you.

Inside, you’ll get:

• Weekly tech support Q&A calls with me
• Monthly masterclasses from experts like Laura
• A growing library of practical training to help you move forward with confidence
• Support from a community of mums who “get it”

👉 The membership is £30 a month (and you can cancel any time). Find out more and join here.