If you’re a mum in business juggling school runs, client messages, and trying to post on Instagram in between, this one’s for you. In this episode of This Mum Loves Tech, I’m sharing how email marketing helped me go from constantly “on” to making sales while I was doing everyday things like the school run.
We’re talking mindset shifts, repurposing magic, and setting up simple systems that work for you (even when you’re not at your desk).
The Game-Changer: You’re the Only One Who Sees It All
One of the biggest mindset shifts I had was this:
“We’re the only ones who see everything we post—our audience doesn’t.”
Once that clicked, email marketing suddenly felt so much easier. Instead of reinventing the wheel, I started repurposing what I’d already shared on Instagram or in a blog post and turning it into emails.
That simple change gave me time back and allowed me to consistently stay in touch with my audience without burning out.
From Hustling Daily to Sales on Autopilot
Before email marketing, I was chasing sales through DMs, replying to messages on the fly, and trying to show up every day on social media.
Now? I’ve got a system that:
- Sends a freebie automatically when someone signs up
- Welcomes new subscribers with a sequence of friendly emails
- Builds trust and shares what I offer
- Sells without me being online
Whether I’m cooking tea, doing bedtime, or on the school run, I know my business is still ticking along behind the scenes.
Why Email Marketing Still Works in 2025
Some people say email is outdated, but it’s still one of the most powerful and personal ways to build relationships with your audience.
Here’s why I’m still obsessed with it:
- You own your list – no worrying about algorithm changes
- Higher visibility – emails often get more views than social posts
- Deeper connection – they feel like a one-to-one conversation
- Consistent sales – when set up right, your emails sell for you
Plus, your email subscribers have already shown interest—they’re your warmest audience.
Simple Automations for Busy Mums in Business
You don’t need fancy funnels or big lists to make email marketing work. These are the three automations I swear by:
- Freebie Delivery – Instantly sends your lead magnet to new subscribers.
- Welcome Sequence – Introduces you, your brand, and how you help.
- Ongoing Nurture Emails – Weekly or monthly tips, stories, and gentle promotions.
Get these in place, and you’ll have a system running in the background while you’re living your everyday life.
Why I Use (and Recommend) MailerLite
MailerLite is my go-to email marketing platform because it’s:
- Free for up to 1,000 subscribers
- Super simple to use with drag-and-drop templates
- Great for beginners and still powerful enough to grow with
- Perfect for sending automations, newsletters, and promos
And in the episode, I also explain why it’s so important to have a domain-based email address and to authenticate your domain. It helps your emails land in the inbox and not the spam folder which is more important than ever with new email rules in 2025.
Ready to Make Sales While You’re on the School Run?
You don’t need more hustle you need smart, simple systems. That’s exactly what I teach inside my course Launch Your Lead Magnet Using MailerLite. I’ll show you how to get your freebie, welcome emails and automations all set up, step-by-step.
Grab my free guide – Email Made Easy: Your 3 step Startup Guide
https://thismumlovestech.co.uk/email-made-easy/
Join my free masterclass – Essentials of Email Marketing in 2025
https://thismumlovestech.co.uk/masterclass
Ready to dive in? – Join the next Launch Your Lead Magnet Using MailerLite course
https://thismumlovestech.co.uk/course/
Let’s stop relying on the algorithm and start building a system that works while you’re on the go.
