In the fast-paced world of online business, it’s easy to get caught up in the latest social media trends. If you’ve been relying solely on social media to market your business, it’s time to think bigger. Email marketing is one of the best ways to nurture your audience, make more sales, and build a business that lasts, without worrying about ever-changing algorithms.
Let’s break down why email marketing is a game-changer and what you need to get started.
Social Media vs. Email Marketing:
While social media is great for visibility, it has its limits. You don’t own your Instagram followers or your Facebook group. A platform could change its rules, restrict your reach, or even shut down your account overnight. Building your business solely on social media is like renting a shop on a street where the landlord can raise the rent or kick you out at any moment.
Here’s why email marketing gives you an advantage:
- You own it – Your email list is an asset that belongs to you. No algorithm can hide your content or decide who sees your messages.
- Direct access to your audience – Your emails land straight in inboxes, making them far more reliable than social media posts that can get lost in the feed.
- Higher engagement and conversions – Email open rates and click-through rates are typically much higher than social media engagement, and sales happen in the inbox!
- Build long-term relationships – You can nurture leads, share value, and keep your audience engaged in a way that feels personal.
Social media is great for getting discovered, but email is where the real connections (and conversions) happen.
Email Marketing Is More Than Just a Newsletter
If you’re thinking, “I don’t know what to email people” or “I don’t want to spam people with emails,” don’t worry! Email marketing isn’t about pushing sales or coming up with something new every time, it’s about staying visible and growing relationships using content you’re already creating within your bsuiness.
Here’s how email marketing helps you grow beyond social media:
- Stay top of mind – Regular emails keep you in front of your audience without battling social media algorithms.
- Nurture potential customers – Not everyone buys immediately, but consistent, valuable emails keep you in their inbox until they’re ready.
- Automate your marketing – Set up welcome sequences and automated follow-ups to work in the background while you focus on other things.
- Grow with your business – Whether you sell services, courses, or memberships, your email list helps you scale.
And then when it comes to launching a new offer, you already have an email list of people who want to hear from you and are ready to buy. That’s the power of email marketing!
The First Steps to Setting Up Your Email Marketing
If you’re ready to start email marketing, here are a few key things to set up first:
- A professional email address – Free email addresses like @gmail or @hotmail aren’t allowed on most platforms. A domain-based email (e.g., hello@yourbusiness.com) is required for email marketing and improves deliverability. I recommend Google Workspace for setting this up, I even recorded a podcast episode all about it! Listen or watch here
- A simple email marketing platform – MailerLite is a great choice because it’s free for up to 1,000 subscribers and includes sign-up forms, landing pages, and automations.
- A way to collect subscribers – Whether it’s a lead magnet, a waitlist, or a newsletter opt-in, make it easy for people to sign up.
- Clear opt-in messaging and legal compliance – If you’re in the UK, you’ll also need a privacy policy and ICO registration to stay compliant with data protection laws.
These are the first steps to get you up and running. Once you have them in place, you can focus on growing your list and turning subscribers into customers.
➡️ Not sure where to start? My Emails Made Easy: Your 3-Step Start-Up Guide walks you through choosing a domain name, setting up a professional email address, and selecting & authenticating your email marketing platform. Click here to grab your copy.
Ready to Build an Email List That Works for You?
If you’re ready to stop relying on social media alone and start growing an email list that actually converts, I’ve got something exciting for you!
Join me for my free Email Marketing Essentials Masterclass this May! I’ll explain what steps you actually need to take to start email marketing and grow your online business.
Register for the masterclass here and take control of your business growth!