My 3 Favourite Tech Tools Every Mum in Business Needs
Running an online business comes with its fair share of tech challenges. With so many platforms, software, and tools available, it can be overwhelming to know which ones are actually worth your time. In this episode of This Mum Loves Tech, I’m sharing three of my absolute favourite tech tools that help simplify my workflow, save time, and ultimately grow my business.
These tools are simple to use, affordable, and designed to take the stress out of managing the tech side of your business so you can focus on doing what you love.
1. Google Workspace: The All-in-One Business Essential
Google Workspace is one of the most powerful yet underrated tools for small business owners. It offers a professional email setup, file storage, and essential business applications, all under one account.
Why a Professional Email Matters
Using a free email address like yourbusiness@gmail.com may seem like the easiest option when starting out, but a professional email linked to your domain (e.g., hello@yourbusiness.com) instantly builds credibility. Clients are far more likely to trust and engage with a business that has a professional email address.
What Google Workspace Offers
With Google Workspace, you get access to:
- Gmail for business – A professional email address with your domain name.
- Google Drive – Secure storage for your business files, making them accessible from anywhere.
- Google Calendar – A seamless way to schedule meetings and appointments.
- Google Docs, Sheets, and Slides – Cloud-based tools for content creation and collaboration.
- Google Meet – A video conferencing tool to host meetings with clients or teams.
Why Google Workspace is a Game-Changer
Everything integrates seamlessly, making it easy to keep your business organised and accessible across multiple devices. Whether you need to send emails, manage projects, or share documents, Google Workspace streamlines your workflow and reduces tech stress.
2. Canva: Your Go-To Design Tool for Stunning Visuals
Creating professional-looking graphics is essential for any business, whether for social media, emails, or marketing materials. Canva makes this process incredibly simple, even if you have no design experience.
What Canva Can Be Used For
Canva offers thousands of templates, stock images, and design elements that make it easy to create:
- Social media graphics
- Email headers and promotional images
- Lead magnets and digital workbooks
- Business presentations and PDFs
- Website banners and blog post images
Why Canva Stands Out
One of the best features of Canva is its drag-and-drop functionality, making it accessible to anyone. You don’t need advanced design skills—just choose a template, customise it with your brand colours, and you’re good to go.
Canva also integrates with MailerLite, allowing you to design graphics inside Canva and send them directly to your email campaigns without downloading and re-uploading images. This saves time and ensures your brand stays consistent across platforms.
3. MailerLite: The Best Email Marketing Tool for Small Businesses
Email marketing is one of the most effective ways to connect with your audience, and MailerLite is a fantastic platform for small business owners.
Why You Need an Email List
Social media is great for visibility, but you don’t own your audience on those platforms. If an algorithm changes or your account is suspended, you lose direct access to your followers. An email list, however, is something you fully control, allowing you to build relationships and market your services directly.
Features That Make MailerLite Stand Out
MailerLite offers a free plan for up to 1,000 subscribers, making it an excellent starting point. Its user-friendly interface allows you to:
- Set up automated email sequences to nurture leads and convert them into customers.
- Design engaging landing pages and opt-in forms to grow your list.
- Track email open rates and engagement to improve your strategy.
The drag-and-drop email builder makes creating professional, on-brand emails easy, even if you’re not tech-savvy.
Keep It Simple
With so many tools available, it’s easy to feel overwhelmed by choice. The key is to start with what truly makes your life easier and supports your business growth.
Google Workspace, Canva, and MailerLite are the three tools I use daily to keep my business running efficiently. They help me stay organised, save time, and communicate with my audience—all without the tech overwhelm.
If you’re looking for tools that simplify your business processes and help you grow, these three are a great place to start.
Get Started with These Tools Inside the This Mum Loves Tech Membership
If you’re ready to start using these tools but feel a little unsure about where to begin, I’ve got you covered!
Inside the This Mum Loves Tech Membership, you’ll find step-by-step masterclasses that walk you through setting up and using tools like Google Workspace, Canva, and MailerLite. These aren’t just generic tutorials—you’ll learn exactly how to apply these tools to your business so you can start seeing results straight away.
But I know that sometimes, even with a tutorial, tech doesn’t always go to plan. That’s why as a member, you also get access to three live Q&A calls every month. If you get stuck at any stage, I’m here to help. I use these tools every single day, so I’m familiar with all the common problems that can come up and exactly how to fix them.
You don’t have to figure this out alone!
👉 Join the This Mum Loves Tech Membership today and start using these tools with confidence.
