So many business owners spend time chasing algorithms, tweaking their offers, or posting more content, but the real game-changer? Your messaging.
In this episode of the This Mum Loves Tech Podcast, I’m joined by Messaging Expert and Business Strategist, Natalie Potts, to talk about why your message matters more than anything else when it comes to attracting your dream clients.
Natalie brings over 20 years of experience in leadership and coaching, and she knows exactly what it takes to communicate with clarity and confidence.
“When you know exactly who you’re speaking to and what problem you solve, the right people will start to find you.”
– Natalie Potts
Why Messaging Matters
Natalie explains that your message is what cuts through the noise online. It’s not about chasing trends or trying to game the algorithm. It’s about speaking clearly to the people you want to reach. When your message resonates, it makes people stop scrolling and pay attention.
Attracting the Right Clients
The clearer you are on your message, the easier it becomes to attract the clients you actually want to work with. Natalie shared how so many business owners fall into the trap of “talking to everyone,” but in reality, that only waters down the impact of your words. Focus your message and you’ll draw in clients who align with you.
Messaging Builds Connection
People don’t just buy services, they buy into people who understand them. Your message creates an emotional connection, showing your audience that you get their struggles and can help them solve them. That’s what builds trust and makes them want to work with you.
If you’ve ever felt like you’re shouting into the void with your content, this episode is a must-listen. Natalie’s advice will help you sharpen your message, attract your dream clients, and feel more confident sharing what you do.
Watch Natalie’s Full Masterclass
Natalie delivered a brilliant masterclass for the ladies in the This Mum Loves Tech Membership, Messaging That Matters: The Outside-In Approach to Attracting and Converting Dream Clients.
In this session, she showed real examples of how she’s used messaging in her own content (and why it works). I was so excited to have her in the membership, where she shared:
- Why messaging is so important to focus on
- The 6 components of great messaging
- How to make more sales and grow your business by being known as the go-to expert in your industry
👉 Click here to join the membership and watch the full masterclass with Natalie, plus access weekly tech support, guest workshops, and a supportive community to keep you moving forward.
Connect with Natalie Potts
Natalie is also running a FREE 3 Days to Dial In Your Messaging Challenge (6th–8th October 2025). Register here 👉 https://www.nataliepotts.co.uk/challenge
Ways to connect with Natalie:
Instagram – https://www.instagram.com/nataliepottsstrategist/
LinkedIn- https://www.linkedin.com/in/nataliepotts/
Download Natalie’s Free messaging checklist: https://www.nataliepotts.co.uk/checklist
Find out more about working with Natalie in her mastermind: https://www.nataliepotts.co.uk/mastermind
Visit Natalie’s website: https://www.nataliepotts.co.uk/
