Launch Your Lead Magnet Using MailerLite
Has starting your email marketing been on your to-do list forever, but the tech keeps stopping you in your tracks?
You’ve heard you should be building an email list… but every time you try to get started, the tech throws up a wall and you think, “Nope.”
So it gets pushed to next week. And the week after that.
And in the meantime? You’re still relying on social media to grow your business, while missing out on building an audience you actually own.
Launch Your Lead Magnet Using MailerLite is here to change all that.
Let’s finally get your lead magnet launched and your email marketing working for you
Picture this. In just a few weeks, your client-attracting lead magnet is ready to go.
You’re going to discover the easiest way to bring potential clients into your world, communicate directly with them, and offer your services.
Automating the entire lead magnet process frees up more time for you to focus on your family and grow your business.
You’ll be making sales while playing with the kids – it’s what we business owners dream of.
That’s exactly what we’ll do in Launch Your Lead Magnet Using MailerLite.
A 6-module step-by-step course on creating and launching your lead magnet (freebie, opt-in—whatever you call it!). With 12 live sessions for support and accountability.
By the end of the course, your lead magnet will be live, your email marketing will be up and running and you’ll be welcoming new potential clients into your world! All while you’re going about your day.
Building my mailing list via a lead magnet has been on my business ‘to-do list’ for way too long. Nicola has helped me set up my Mailerlite account & trouble shoot some tech hiccups that would have taken me an age to figure out by myself & if I’m honest I’d have used them as an excuse not to start! Figuring out what to create as the lead magnet is so much easier with other business owners to bounce ideas off too!
I joined Nicola’s course with very little clue about lead magnets. She’s led the way and held our hands really well so far. In the first two weeks I already have Mailerlite and emails authenticated and have not only my lead magnet idea brainstormed but have it designed too! Nicola’s course provides everything you need to help you along the way with this. I’m so excited to get it out into the world and that’s all thanks to Nicola’s Launch Your Lead Magnet course.
What You’ll Learn (Course Breakdown)
Over 6 modules, you’ll learn everything you need to know about creating, publishing, and handling all the back-end tech for your lead magnet.
Once you have these skills, you can rinse and repeat every time you create a new one!
It’s having these kinds of skills as a business owner that sets you apart from the rest, showcasing your professionalism and expertise, not to mention being able to quickly whip up a brand new email marketing campaign whenever you feel like it!
Here’s a sneak peek into what the 6 modules look like:
Module 1: Lay the Foundation Like a Pro
Ensure your emails don’t land in the spam folder and actually get into the inboxes of your new subscribers where they belong. You’ll set your email platform up the right way
Plus a Bonus Canva brand kit that keeps everything looking polished from the get-go.
Module 2: Design a Lead Magnet That Stops the Scroll
Create a beautiful, on-brand lead magnet, whether it’s a checklist, guide, or something juicy in between. With a Canva template and training so you can just drop your text and image in.
You’ll also learn where to store your finished lead magnet so it’s easy for people to grab.
Module 3: Build Your First Opt-In Funnel
Don’t panic if this sounds techy, it’s actually where the fun really starts! Design a signup form and write your first welcome email, so your list starts growing on autopilot.
By the end of this module, you’ll be confidently welcoming people into your world.
Module 4: Creating a Client Winning Welcome Sequence
Take your new subscribers on a journey from not knowing much about you to becoming your next paying client.
Not sure what to say? Don’t worry, there is a guide written by a copywriter to help break down each of the emails.
Module 5: Create a Landing Page That Sells for You
Design a pro-level landing page in MailerLite that makes people want to sign up. Clean, conversion-focused, and totally on-brand.
Good news, the copywriter’s guide covers the content for your landing page as well.
Week 6: Choose Your next Lead Magnet Adventure + Next Steps
Ready to think beyond your basic PDF? We’ll explore other lead magnet formats like webinars, video series, or email courses – so you can choose what fits your style.
And what happens next? How can you automate other areas of your business?
This is the year you feel like these ladies – your email marketing is finally sorted, your lead magnet is finally live, and you have a growing audience of people excited to hear from you.
Hi, I’m Nicola, Founder of This Mum Loves Tech.
I’m a mum of two cheeky boys and I love tech so you don’t have to. I’m making it my mission to simplify tech for female entrepreneurs and help you set up affordable, stress-free systems within your business so you have more time to do what you love.
From setting up automated booking and payment systems, getting started with email marketing using MailerLite, to making the most of Canva and its amazing features. I’m all about making tech simple and easy to understand. My goal is to help you reclaim precious time to focus on what you truly love, whether that’s serving your customers, creating amazing products, or spending quality time with your family.
I created Launch Your Lead Magnet Using MailerLite to make sure busy women like you can easily harness the power of email marketing. My goal is to guide you step by step so you can launch your first lead magnet and get your email marketing running smoothly, all without the tech headaches!
What Makes This Course Different?
Limited to 15 people per group to ensure there is plenty of individual support
You’ll get two live calls each week, a learning session on Mondays and a tech clinic on a Thursday or Friday (usually at 1 PM), where you can bring any questions or tech gremlins!
Don’t worry if you can’t make a live session, everything will be recorded and uploaded to our online learning platform, PLUS you’ll have access to a private Facebook group for ongoing support and to connect with the other ladies on the course.
Your Investment:
The course costs £497. (With options at the checkout to split your payments)
And that gets you all of this:
- Bite-sized step-by-step training videos breaking down the tech each week
- 12 LIVE calls on Zoom to ask any questions and keep you on track
- MailerLite brand kit to help you style your emails with ease
- Canva template to create your lead magnet PDF
- A FREE Facebook Group to connect with everyone on the course
Bonus 1 – Landing page and email sequence guide written by copywriter Tania Ross
Bonus 2 – Spam to Sales Training, ensure your emails land in your subscribers’ inboxes where they belong.
Bonus 3 – Canva Essentials starter kit so you can make the most of Canva and its amazing features. (this product is not yet available but will be added as soon as it’s ready)
The next course starts on 12th May 2025
Frequently Asked Questions
What is included in the course?
Launch Your Lead Magnet Using MailerLite is a 6 module course with 12 live Zoom calls over 8 weeks. You’ll also have access to a private Facebook group exclusively for your course cohort, where you can ask questions and connect with other participants. Recordings of all calls and additional resources will be available in an online learning platform, which you can access anytime.
How do I access the recordings from live calls?
All call recordings will be uploaded to our online course platform, which you’ll have access to after joining. You’ll receive login details for the platform where you can view all recordings and resources at your convenience.
What if I can’t attend the live calls?
No worries! You’re welcome to post questions in the Facebook group before each call, and I’ll do my best to answer them during the session. All Q&A sessions are recorded and saved in the course area, so you can watch and catch up anytime that suits you.
How much does the course cost?
The course costs £497. If you want to split the payments, there is Klarna and other “buy now pay later” options at the checkout. Please read all the terms and conditions of these payment options carefully. This Mum Loves Tech is not responsible for any 3rd party payment plans you take out.
Can I cancel my place on the course?
Yes, you can cancel your place on the course any time before it starts and up to 7 days after the scheduled start date. If the course has already begun, to qualify for a refund, you will need to show that you have actively participated by completing some online lessons or attending at least one live call, as outlined in the course terms and conditions.
Do I need any special software or tools to participate?
The live calls take place on Zoom, and you don’t need a Zoom account to join—just a computer or mobile device with internet access. To participate in Q&A calls, ensure your device has a working microphone. You’ll also need:
- A Canva account (free or Pro version)
- A domain name and an email address using your domain name (I recommended Google Workspace)
- A free MailerLite account
Is this course suitable for beginners?
Absolutely! This course is designed to be accessible for all skill levels. Whether you’re new to email marketing or looking to refine your automation skills, the course will guide you step-by-step, with support available throughout.
How long will I have access to the course materials?
Once you complete the course, you will continue to have access to all recorded materials, resources, and additional content on the course platform for the life of the course. This way, you can revisit the content anytime and continue applying what you learn.
How much time should I set aside each week?
The weekly live sessions are 1 hour each, and it’s ideal to set aside an additional 2-3 hours per week for implementing the steps, watching recordings, and completing any assigned tasks. Altogether, a 4/5-hour commitment per week should keep you on track with the course content.
What support is available once the course has finished?
If you would like some further support, there are two ways that I can help you:
Book a One-Hour Tech Support Call
If you are struggling with adding the records to your domain, then my one-hour tech support call could be the perfect option for you.
These Live calls are a whole hour of 1:1 support from me over Zoom, all the calls are recorded so you can refer back to them when you need to.
Find out more about 1:1 Tech Support Here
Join the This Mum Loves Tech Membership
If you are looking for ongoing support with MailerLite, Google Workspace or any other area of tech, I would love for you to join the This Mum Loves Tech Membership.
As part of the membership, you get weekly Q&A calls with me where we get onto a group Zoom call and I can talk you through any tech blocks you are having.
The membership costs £30 a month
If you have any other questions or need further assistance, feel free to reach out and contact me directly at info@thismumlovestech.co.uk. I’m here to help you make the most out of this course
Put simply: I couldn’t have done my course launch without Nicola. Not only was she knowledgeable, skilled in email automation, and able to offer valuable suggestions and recommendations, she was kind, patient, and totally ‘on it’. I would recommend her to anyone and everyone if they are looking for a technical pair of eyes (and ears) in their business. Oh, but don’t book her up too much because I’ll be back too! 😉 Thank you Nicola xxx
As a non-techy person, I needed some tuition on Mailerlite. Nicola’s knowledge and insight was fantastic, and she was really patient with me aswell. Nicola was warm, friendly and a true professional. I would not hesitate to recommend Nicola.