This week on This Mum Loves Tech, I’m joined by Lou May, therapist and founder of The Bigger Picture Therapy. Lou’s story will resonate with so many women who have felt stretched too thin, juggling work, family and the constant pressure to do more.
After years of working in the NHS, Lou’s health took a serious hit. She was hospitalised with a heart virus brought on by stress, which forced her to stop and reassess.
That experience became the foundation for The Bigger Picture Therapy, where Lou helps women uncover the deeper causes of stress, anxiety and burnout by looking at everything from hormones and autoimmune issues to lifestyle factors and boundaries.
“In our minds we can think we’re not stressed, but our bodies tell a different story.”
The Role of Tech in Building a Calm and Sustainable Business
As Lou transitioned into running her own business, she discovered another kind of stress: the tech side of things. Like many small business owners, she initially found it overwhelming to figure out tools like websites, online booking systems and email platforms.
Then came the pandemic, which pushed her to adapt quickly. To continue supporting clients, she had to embrace digital tools like Google Workspace and Power Diary.
Empowerment Through Understanding
Lou shared how learning to use tech herself rather than outsourcing everything has completely changed how she runs her business. She used to rely on others to set things up but would then feel stuck when she needed to make small changes.
“I had a lead magnet that was built by somebody else and I just didn’t understand it. So going through it and putting my own one together in a way that I can understand, I know going forward in my business I will just be able to keep using that model. I know it’s going to save me so much time and it’s not going to cause me all that stress. For me, that’s going to be invaluable.”
That transformation is exactly what inspired this podcast and the work I do inside Ignite Your Email List. Because when you understand how your tech works, you gain the confidence to make informed choices, create systems that suit you, and adapt as your business evolves without feeling overwhelmed.
Why Understanding Tech Reduces Stress
As Lou and I discussed in the episode, learning the basics of your tech setup doesn’t just make practical sense. It can have a huge impact on your stress levels.
When everything feels confusing or out of your control, your nervous system stays in that constant “fight or flight” mode. But once you start to understand the tools you’re using, everything feels calmer, simpler and more manageable.
That’s the kind of empowerment I want every woman in business to feel.
Ready to Simplify Your Email Marketing? Join Ignite Your Email List
If Lou’s story has inspired you to take back control of your tech and finally understand how it all fits together, then you’ll love Ignite Your Email List. It’s a step-by-step course that helps you create and launch your first lead magnet and start building an engaged email list using MailerLite, without the tech overwhelm.
You’ll learn how to:
- Choose and create a lead magnet that attracts your ideal audience
- Set up and design your landing page in MailerLite
- Connect your domain email and stay out of spam
- Build an automated welcome sequence that nurtures your subscribers
- Confidently manage and grow your list going forward
It’s designed especially for beginners who want clear, click-by-click guidance, with videos you can pause, replay and follow along with as you go.
Two Ways to Join
1. VIP Live Experience – £497 (or £83 x 6 payments)
Everything in the Self-Study version, plus extra live support and bonuses:
- Seven weeks of live calls and co-working sessions
- Private WhatsApp community for questions between sessions
- A 1:1 Tech Support Call with me
- Three months inside This Mum Loves Tech Membership
- My VIP Guarantee: if your lead magnet isn’t live by Christmas, I’ll keep working with you in the new year until it is
Perfect if you want accountability, live support and to actually get your lead magnet launched before Christmas.
2. Self-Study – £197 (or £50 x 4 payments)
Learn at your own pace with lifetime access to all the step-by-step video lessons, templates and resources.
Bonus: One month inside This Mum Loves Tech Membership for weekly Q&A support.
Perfect if you prefer to work independently but still want a little extra guidance when you need it.
Whether you join the Self-Study or the VIP Live Experience, Ignite Your Email List will help you finally feel confident about your email marketing setup and give you the clarity to make your tech work for you, just like it did for Lou.
👉 Find out more and join here: https://thismumlovestech.co.uk/ignite
Connect with Lou May
Find out more about the Bigger Picture Therapy
Download Lou’s free guide “Hot Mess to Morning Success” today
