When it comes to building an online business, first impressions matter. One of the simplest yet most impactful ways to elevate your business is by using a professional email address. A professional email address is one of the best investments you can make to build trust, showcase your credibility, and streamline your operations.
While it might be tempting to stick with your trusty Gmail or Yahoo address, a professional email linked to your domain name can transform how customers perceive you and your business.
Here’s why a professional email address is a must-have asset and what it can unlock for your business.
1. Build Credibility and Trust
Imagine receiving an email from “yourbusiness@gmail.com” versus “hello@yourbusiness.com.” Which one feels more trustworthy?
Using a professional email address (like you@yourbusiness.com) instantly boosts your credibility. When potential clients or customers see a personalised email using your domain name, they’re more likely to trust your business. It shows that you’re serious about what you do and that you’ve invested in presenting yourself professionally. Plus using a generic email like yourbusiness@gmail.com can sometimes look less legitimate and even raise concerns about spam or phishing.
2. Strengthen Your Brand
Every time you send an email, you’re giving people a glimpse of your brand. A professional email address keeps your business name front and centre, whether you’re sending out invoices, answering queries, or sharing your newsletter. It’s a subtle but effective way to remind people who you are and what you offer.
3. Improves Deliverability
Email platforms like Gmail and Outlook have strict spam filters, and emails from free providers are more likely to end up in the junk folder. With a professional email address, you can go the extra mile to ensure your emails land where they’re meant to, your audience’s inbox, not their spam folder. You can verify your email and add security records like SPF, DKIM, and DMARC to your domain. These might sound a bit techy, but they’re essentially like adding layers of trust to your emails, proving to email providers that you’re legitimate. This is something free email accounts just can’t offer, so if you’re serious about connecting with your customers, a professional email is the way to go.
First impressions count
Whether you’re pitching to a potential client or reaching out to a supplier, your email address is often the first thing they see. Make it count with a polished, professional look.
Why a Professional Email Address Opens Doors for Your Business
Once you’ve set up your professional email address, a world of possibilities opens up to help you grow your business:
Unlock Opportunities with Email Marketing
With your professional email address set up, you’re ready to explore the power of email marketing. Since the February 2024 email authentication changes, personal email addresses can no longer be used with platforms like MailerLite. This makes having a professional email essential if you want to maximise your marketing efforts.
From automated welcome sequences to promotional campaigns and regular newsletters, email marketing helps you connect with your audience in a meaningful way. It’s one of the best tools to build relationships, nurture trust, and turn your subscribers into loyal customers.
Streamline Your Communication
A professional email address, isn’t just about looking professional, it’s about making your life easier. With a single inbox, you can create multiple email aliases, like info@, hello@, or support@, to keep things organised. Imagine being able to instantly tell whether an email is about a new enquiry, customer support, or a collaboration just by glancing at your inbox! You can even set up automatic labels or folders, so everything lands exactly where it needs to.
The best bit? This system grows with you. If you’re dreaming of building a team or hiring freelancers down the line, having these aliases in place makes it effortless to delegate and share the load.
And with a Google Workspace account, it gets even better! You can link multiple domains to the same inbox. So, whether you’re rebranding or launching a new arm of your business, you can send and receive emails from different addresses without the chaos of juggling multiple accounts. Everything is beautifully streamlined, leaving you free to focus on what you do best—running your business!
Access Professional Apps and Features
A professional email isn’t just about the inbox; it’s your gateway to a suite of tools that can streamline your business operations. For instance, Google Workspace offers:
- File Storage and Sharing: Keep all your business documents in one secure place with Google Drive.
- Integrated Calendars: Schedule meetings and set reminders directly from your email in Google Calendar.
- Essential Tools: Use apps like Google Docs, Sheets, and Forms to work seamlessly with your email account and clients.
With everything connected to your professional email account, you’ll save time and stay organised.
Why I Recommend Google Workspace
If you’re a fan of Gmail for personal emails, then Google Workspace is a no-brainer for your business. It offers everything you love from Google, Gmail, Google Drive, Calendar, and more but seamlessly connects them to your professional email address.
Here’s why it’s such a game-changer:
- Stay Organised: Keep all your business emails, files, and calendars in one place. No more hopping between accounts!
- Access Anywhere: Whether you’re on your laptop, phone, or tablet, everything you need is just a click away.
Plus, Google Workspace helps you keep your personal and professional lives separate, with everything business-related running through a dedicated account.
Already have a professional email with another provider but wish you were on Google Workspace? Great news! Google Workspace makes migrating your emails and data surprisingly straightforward. I’ve helped many clients successfully switch over, and if that’s something you’re considering, feel free to email me at info@thismumlovestech.co.uk. I’d be happy to help!
Ready to Set Up Your Professional Email?
If you’re ready to set up your email with Google Workspace but feel unsure about the technical steps, I’ve got you covered.
In this month’s masterclass, Your Professional Email Starter Guide: Using Google Workspace, I’ll guide you step by step through setting up your account.
Don’t miss out on the chance to transform your email into a business asset that works for you.
Sign up for the FREE masterclass here
Let’s get your professional email up and running together!